Gente Visión

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Gente Visión

A Latin American optical business that faced significant challenges during the pandemic. To revive their operations, they needed innovative solutions.






Strategy and Management / Branding / Social Media / Advertising / Public Relations

The best option, at clear sight.

As the CMO of the company, I spearheaded a comprehensive overhaul for Gente Visión. When I joined, they lacked branding and social media presence, a common issue for many businesses. I initiated foundational marketing strategies, starting with branding and internal processes, paving the way for customer acquisition. Through digital and traditional campaigns including social media, radio, and billboards, we witnessed remarkable results. Sales surged by over 100%, social media followers skyrocketed by 1000%, and the brand gained significant recognition in its industry and region.